In the past, I made one of the “Biggest Mistakes” an entrepreneur can make, but everything turned out ok! We all make mistakes, right? But this one was a biggie! The year was 2008. I was planning to relocate to another state. Unfortunately, shortly after I quit my job my plans got derailed and I was no longer relocating. So, with no job, I decided it was time to start my own business.
This is when the “Big Mistake” began. I proceeded to do all the things a small business owner should do, but in reverse order. In classic ready-fire-aim style, I got an office, an assistant, a website, the whole nine yards. But there was one massive problem. I had no plan to bring in clients! I soon realized that in six months or less I’d be broke. To make matters worse, I accidentally spilled the beans about all this to my assistant after leaving a phone line open. She gave me two days’ notice because she knew the ship was sinking.
It was then that I realized something that changed everything. I remembered I was a highly qualified CPA. Years ago I got my accounting degree while going to school part time for several years to be a CPA. I also remembered I had been a CFO. After spending six months in war torn Croatia and leaving because it became too dangerous, I came back to the US and landed a CFO job for a New York City nonprofit where I turned a 400K bottom line in red to 500K in the black for the organization.
Once I recalled these inspiring accomplishments, I decided to do everything I had to save my business and set my sights on marketing and client acquisition. Fast forward to present day, my practice is thriving as I now focus my energy working virtually for businesses around the globe.
You see, I’m different than other CPAs in that I have a proactive approach. While others come from behind, I lead from the front to plan for the results you desire. I have a unique ability to take the emotion out of numbers for my clients and help them to forge ahead with renewed confidence and enthusiasm for what is possible.